Tuesday, 3 February 2015

IDEO: The shopping cart challenge



This is how professional innovators work on a challenge... notice how they:
- are a mixed group with very different backgrounds
- do careful research to understand their challenge - even though they only have 3 days
- focus on their topic and add to a growing common pool of knowledge
- build prototypes to show their ideas
- have interesting slogans like 'Fail early to succeed sooner'

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